For its 60th anniversary, the makers of Play-Doh – Hasbro – commissioned the ad agency Delicatessen and Mantra Studio to get a new Guinness World Records for the City of Mexico by creating a massive mural inspired by Huichol art, to be displayed at the forecourt of the Republic Square in Mexico city.
To set the world record, 20 people worked continuously for 12 hours with 26, 896 cans of Play-Doh of 20 different colours to create the 11×11 meters Huichol inspired mural.